Promoting NC Businesses

 

We finished two videos for the Carolina Business Coalition, an organization dedicated to making North Carolina more business-friendly through strategic communications and public education of important business issues. The group has a broad spectrum of NC member companies.

Growth is a 30 second spot that introduces the CBC. Spotlight on NCRC focuses on the North Carolina Research Campus, a CBC member.

In the 350 acre research facility, university, government, and private industry researchers use cutting edge equipment to deliver scientific advances in nutrition and disease. The NCRC spotlight video is currently available through Time Warner Cable’s Video on Demand.

 

Avid & Boris Upgrades

Avid_MC6 editor

We’ve recently upgraded key software in our editing suites. Moving from Avid Media Composer 5.5 to 6.0, our editors benefit from the updated user interface, and customers benefit from the full 64-bit code rewrite introduced with this version. What customer benefits you ask? Avid best describes them in this Knowledge Base article.

64bit allows for larger memory buffers which in turn supports more parallelism with regards to multiple threads and the processor cores that can work on them. Being a 64bit native application therefore provides a net positive for muti-core [sic] utilization across the board.

OK… I guess it’s good Avid writes editing software instead of greeting cards. Simply put, this newest version makes better use of the computer’s hardware and memory, which enables faster rendering and better performance with complex effects. Prettier pictures in less time = client benefits!

Boris Continuum Complete 8 rounds out the upgrades. This special effects package is useful for creating many of the blurs, glows, sparkles, and film looks you see in theaters and television. BCC works within Avid, so time is not wasted exporting and importing footage to adjust the look of effects. Coupled with our Sony F3 camera, the results have been inspiring.

Whirligigs, Spinning Into Art History

City Connections, November 2011 from City of Wilson, NC on Vimeo.

DaySpring Media shot and posted a video about Vollis Simpson’s whirligigs and the Whirligig Park Project for Wilson, NC’s local government channel.

Whirligigs are well loved American folk-art. These whimsical caricatures of animals, planes, or farm equipment typically have blades that rotate in the wind and cause various parts of the sculpture to move. Ninety-three year old WWII veteran Vollis Simpson became a celebrity when the world outside his Lucama, NC home learned about his whirligigs.

What sets Vollis Simpson’s whirligigs (he calls them windmills) apart from others are the materials he uses, and the size of his masterpieces. Made almost entirely from salvaged materials: bearings, metal scraps, reflectors, road signs and license plates discarded from prisons, some of Simpson’s pieces are nearly 40’ tall! Even more amazing, he assembles, paints, and mounts the larger than life sculptures himself, and continues to create them almost daily.

Vollis SimpsonNow, a collaboration between Wilson Downtown Properties, the City of Wilson, the NC Arts Council, and others will ensure that Mr. Simpson’s art can be appreciated for generations to come. That collaboration, the Vollis Simpson Whirligig Park Project, will relocate 29 of the iconic structures to a 2-acre lot in downtown Wilson, NC. Prior to the park’s opening, the pieces are being restored to their original mechanical and aesthetic condition. The project has created jobs for local artisans and engineers, and is a key element of the city’s downtown revitalization efforts.

Savvy Award for Troubled Waters

3CMA Savvy Award

A video photographed and edited by DaySpring Media has won a Savvy Award. Presented by the City-County Communications and Marketing Association (3CMA), this Savvy award honors creative marketing and communications in the “One-time Special Programming” category.

Troubled Waters documents the possible long-term environmental effects of a proposed chicken processing facility, its waste sprayfield, and the hundreds of feeder farms it would bring to Wilson, Nash, and Edgecombe counties. Before the video, much of the publicly available information about the processing plant centered around the expected increase in jobs for the area.

Combining witness testimonies, industrial statistics, and on-location video, Troubled Waters looks beyond the jobs the plant would create, and focuses on the detrimental effects of excessive nutrient releases to the environment and water basin. Another highlighted issue is the difficulty in attracting high-tech industries to regions saturated with confined animal feeding operations.

The video is part of the City of Wilson’s ongoing effort to provide citizens with information to make informed decisions about the future of their environment and water supply. Troubled Waters can be seen in its entirety on Wilson, NC’s Vimeo network.

New Year, New Camera: Sony F3

Sony PMS-F3 CameraRemember when High Definition was not an option and DV was good enough? Now, it’s rare to shoot anything but HD, regardless of final delivery format. Recent battles between camera manufacturers have been good for photographers and customers alike. Our newest purchase, a Sony PMW-F3, is a direct benefit of competition between the leading video camera makers.

The popularity of shooting video with DSLR cameras like the Canon 5D has grown, and it’s easy to understand why. DSLRs offer awesome color, a wide selection of quality lenses, and the “filmlike” ability to throw backgrounds out of focus using shallow depth-of-field. But most DSLRs lack professional audio and video features that make life easier for videographers, and reduce shooting costs. The Sony F3 solves those problems.

The Sony F3 combines the “ins and outs” a videographer needs, with the pristine imagery, low light sensitivity, and familiar handling a photographer expects. The amount of information gathered by the Super 35mm image sensor allows for a wide range of visual interpretations and color correction in the edit suite. Currently, we have three Sony prime lenses (35mm, 50mm, 85mm) to complete the kit. The pictures below link to full-sized 1080P still frame grabs from our first, casual tests with the camera. They are unretouched, and saved at 80% JPEG quality through Photoshop.

fall leaves shot with Sony F3

bottle shot with Sony F3

Everyone at DaySpring Media is looking forward to some fun times with this camera. If you have a project that may benefit from its exceptional low light capabilities, precise dept-of-field, and low noise, sharp images, use our contact form to get in touch with us. We’d love to hear from you.

New Website, Same Great Service

Welcome to the latest version of our website.Things may look different since we’ve moved the furniture and slapped a fresh coat of paint on, but our commitment to provide cost-effective and award-winning video, post, and audiovisual services remains the same. As the dust settles, we’ll add more samples and production photos. Meanwhile, have a look around, and if you break anything while you’re browsing just shoot us a message via our contact form.